If you want to get a higher position in the search engine results for your site or blog, make sure your site is Google friendly. Below are a few tips that can help you do just that.
Give visitors what they want
Make sure your web pages offer high quality content, especially your landing page. As a matter of fact, this is the most important thing on your list. If your web pages have useful information, viewers will stay on the pages longer. Moreover, other webmasters would also want to link to those pages.
What is high quality content? Quality content contains information-rich tips and advice that can help readers solve a problem. Make a list of words that viewers may type to look for answers to their questions and then include those words and phrases in your site.
Links from other sites
Links to your site on other sites help Google bots find your site and evaluate its value. For search results, Google makes use of complex text-matching methodologies to show pages that are relevant and important.
However, links from other big sites should be natural, not unnatural. Natural links are when other authority sites find your site useful and link to some of your pages. On the other hand, unnatural links refer to links that you pay someone for, which is not allowed by Google.
Make sure your website is accessible
Things to avoid
It’s not a good idea to make your pages full of keywords. In the same way, don’t try to “cloak” your web pages. Keep in mind that if your website has links, text, or pages that don’t have what your visitors ant, Google may ignore your site.
Some people buy an SEO service, which is another mistake that you should avoid. In the same way, some providers may offer “guaranteed” results. Although consulting legitimate firms can help you create better content, using deceptive techniques for quick results is not a good idea. Remember: you can’t fool search engines.
Writing names on images can’t help you with ranking. Google search engine bots can’t read text written on images or pictures. Instead, what you need to do is make use of the ALT attributes.
Another mistake that you may want to avoid is creating many copies of the same web page. Some websites offer print-friendly or text-only versions of web pages and they contain the same information. This is not a good practice at all, and Google is not happy about that. So, you may not want to use this approach.